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Quiz High-quality MKT-101 - Real Build and Analyze Customer Journeys using Marketing Cloud Exams

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Salesforce MKT-101 Certification Exam is designed to help marketing professionals build and analyze customer journeys using the Marketing Cloud platform. MKT-101 exam covers various topics related to Marketing Cloud, including email marketing, mobile marketing, social media marketing, and advertising automation.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q132-Q137):

NEW QUESTION # 132
A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers. What is a key component of optimized email design? (Choose 3)

A. Ensure the email renders well in mobile apps
B. Included personalization and dynamic content
C. Include an unsubscribe button
D. Segment the email's target audience
E. Build email templates with HTML Paste

Answer: A,B,E

NEW QUESTION # 133
A marketer created dynamic content for an upcoming campaign that renders unique content based on
subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.
How should the marketer proceed?

A. Create a user-initiated email to send to the list of subscribers.
B. Using the Subscriber Preview tool, cycle through the list of subscribers.
C. Select the "Preview" tab within the Classic Content tool.
D. Use the Test Send tool to trigger copies of the email.

Answer: B

NEW QUESTION # 134
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO'smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A. SQL Query, Filter Definition, Journey Builder Entry Source
B. Journey Builder Entry Source, Filter Definition, Segment Builder
C. SQL Query, Decision Split, Data Designer

Answer: A

NEW QUESTION # 135
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?

A. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
B. Create a file drop automation which includes an Import File Activity and Send Email Activity.
C. Create a file drop automation which includes an Import File Activity and triggered send.
D. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.

Answer: A

NEW QUESTION # 136
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?

A. Send Flow
B. Audience Builder
C. SQL Query Activity
D. Filters

Answer: D

NEW QUESTION # 137
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